{"id":8800,"date":"2019-06-17T15:16:57","date_gmt":"2019-06-17T13:16:57","guid":{"rendered":"https:\/\/adconia.de\/en\/?p=8800"},"modified":"2019-07-23T09:06:46","modified_gmt":"2019-07-23T07:06:46","slug":"why-is-everyone-talking-about-blockchain","status":"publish","type":"post","link":"https:\/\/adconia.de\/en\/blog\/2019\/06\/17\/why-is-everyone-talking-about-blockchain\/","title":{"rendered":"Why is everyone talking about Blockchain?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-25347b0a799d5b9f7058434b2a9c3182\">\n.flex_column.av-av_one_full-25347b0a799d5b9f7058434b2a9c3182{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-25347b0a799d5b9f7058434b2a9c3182 av_one_full  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx0gof8j-495a868a46f9a4875d60931dd7af40f4\">\n.avia-image-container.av-jx0gof8j-495a868a46f9a4875d60931dd7af40f4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx0gof8j-495a868a46f9a4875d60931dd7af40f4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx0gof8j-495a868a46f9a4875d60931dd7af40f4 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8794 avia-img-lazy-loading-not-8794 avia_image ' src=\"https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain.jpg\" alt='' title='Blockchain'  height=\"1124\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain.jpg 2000w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-300x169.jpg 300w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-768x432.jpg 768w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-1030x579.jpg 1030w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-1500x843.jpg 1500w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-705x396.jpg 705w, https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2019\/06\/Blockchain-450x253.jpg 450w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-25347b0a799d5b9f7058434b2a9c3182\">\n.flex_column.av-av_one_third-25347b0a799d5b9f7058434b2a9c3182{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-25347b0a799d5b9f7058434b2a9c3182 av_one_third  avia-builder-el-2  el_after_av_one_full  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-f7c1061df29de8cca6b42fcf455fe4a0\">\n.flex_column.av-av_two_third-f7c1061df29de8cca6b42fcf455fe4a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-f7c1061df29de8cca6b42fcf455fe4a0 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx0go034-bc3e2e0f880d3ad5fade57d8fef8beb1\">\n#top .av-special-heading.av-jx0go034-bc3e2e0f880d3ad5fade57d8fef8beb1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jx0go034-bc3e2e0f880d3ad5fade57d8fef8beb1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jx0go034-bc3e2e0f880d3ad5fade57d8fef8beb1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jx0go034-bc3e2e0f880d3ad5fade57d8fef8beb1 av-special-heading-h1  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Why is everyone talking about Blockchain?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jx0gp6cn-20454ebb4d01580d51ec470bf8d6f4f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dare the following experiment: go to a magazine store of your choice and randomly take a business magazine from the stand. Whether manager magazine or FOCUS-BUSINESS: browse through the pages and you will inevitably come across buzzwords like artificial intelligence, blockchain or RPA. Often enough, however, the following articles aren&#8217;t really revealing if you&#8217;re just looking for something as banal as a definition. But it shouldn&#8217;t be that hard &#8211; should it?<\/p>\n<p><strong>Concatenation of information blocks<\/strong><\/p>\n<p>Blockchain reduces uncertainty for economic transactions. It is an alternative to regulation by third parties and technically it is no more and no less than a decentralized database mirrored in a complex network on many different computers. The entries in this decentralized database are combined in blocks and linked with each other. New database entries are provided with a cryptographic signature and attached to the previous block. This creates chains of individual information blocks, so-called blockchains.<\/p>\n<p><strong>Decentralized networks as the basis for new data management<\/strong><\/p>\n<p>Classically, data management and communication in most cases today takes place via a central server that connects the participants with each other. This is, for example, a mail server, a bank with its server for money transactions or a cloud service. The weak point is the security of the respective central server, which can hardly or only with difficulty be evaluated by outsiders. For this reason, blockchain technology is used to set up a decentralized network in which all data is cryptographically encrypted by an application, distributed in a network of computers with equal rights and stored there redundantly. By encrypting and splitting the data into small units, manipulation or theft of the data becomes almost impossible or at least economically unviable.<\/p>\n<p><strong>Transparency with the help of the open book<\/strong><\/p>\n<p>All states and transactions in the network are transparently recorded and linked to each other for all participants. Ownership and transactions are visible to all participants and can be evaluated at any time. The given transparency ensures the highest possible degree of information availability for all parties and thus a minimum of uncertainty. In the next step, the principle of the open book is linked to the idea of the decentralized network and further developed. The book is not kept decentral, as one might expect, but Blockchain goes one step further. The decentralized participants keep synchronized, identical copies of the book and thus ensure the greatest possible security and high data quality. The requirement for high data quality is permanently monitored by so-called &#8222;miners&#8220;, who verify transactions and transfer them to the blockchain against small financial compensation.<\/p>\n<p>The advantages of the blockchain technology are primarily the protection of large amounts of data by means of encryption and access management and the possibility to collect and analyze large amounts of data across companies. However, the blockchain still offers little individual scalability and implementation is difficult due to the large number of authorizations to be managed.<\/p>\n<p>You are interested in digital transformation and want to make your company fit for the future? Talk to our experts about challenges and concrete potentials.<\/p>\n<p><strong>Oliver Kreienbrink<\/strong><\/p>\n<p>Managing Director, ADCONIA GmbH (Oberhausen, Germany)<\/p>\n<p><strong>Vivien Koch<\/strong><\/p>\n<p>Consultant, ADCONIA GmbH (Oberhausen, Germany)<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":8794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[1,48],"tags":[],"class_list":["post-8800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is everyone talking about Blockchain? 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