{"id":11026,"date":"2025-05-27T17:31:46","date_gmt":"2025-05-27T15:31:46","guid":{"rendered":"https:\/\/adconia.de\/en\/?p=11026"},"modified":"2025-05-27T17:31:46","modified_gmt":"2025-05-27T15:31:46","slug":"twin-transition-doubly-successful","status":"publish","type":"post","link":"https:\/\/adconia.de\/en\/blog\/2025\/05\/27\/twin-transition-doubly-successful\/","title":{"rendered":"Twin Transition &#8211; doubly successful"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85l2wi-99bff2dcd210a97f12886752ad3b8aa1\">\n.avia-section.av-85l2wi-99bff2dcd210a97f12886752ad3b8aa1 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/adconia.de\/en\/wp-content\/uploads\/sites\/5\/2025\/05\/network-3524352_1920.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-85l2wi-99bff2dcd210a97f12886752ad3b8aa1 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-11026'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1g4syr6-5561b4389049f54accf8cee6da244b3d av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o7psf-999c07e577302d4d33b842298d9f83b1\">\n.flex_column.av-mb6o7psf-999c07e577302d4d33b842298d9f83b1{\npadding:20px 20px 20px 20px;\nbackground-color:rgba(0,0,0,0.75);\n}\n<\/style>\n<div  class='flex_column av-mb6o7psf-999c07e577302d4d33b842298d9f83b1 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e\">\n#top .av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:32px;\n}\nbody .av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mb6o8c8m-622b5a3fc5710a3ed51bc82d5d84412e av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_heading  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Twin Transition &#8211; doubly successful<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>More EBIT &amp; growth through AI and sustainability in industrial SMEs<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o74ob-da28cbcef585cd383195ca29a498184c\">\n#top .av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c{\npadding-bottom:10px;\nfont-size:18px;\n}\nbody .av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c .av-special-heading-tag{\nfont-size:18px;\n}\n.av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mb6o74ob-da28cbcef585cd383195ca29a498184c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mb6o74ob-da28cbcef585cd383195ca29a498184c av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >A blog post by Adconia GmbH <span class='special_amp'>&amp;<\/span> Adconterra GmbH<\/h2><div class='av-subheading av-subheading_below'><p>www.adconia.de | www.adconterra.de<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-11026'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-16sjcaa-6897b0308fa8d272d3a6ab69829a97c9 av_one_fifth  avia-builder-el-5  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<div  class='flex_column av-qck1hu-a4e1273c40f2bdae1f3c7336d7a09df3 av_three_fifth  avia-builder-el-6  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d\">\n#top .av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d{\npadding-bottom:10px;\ncolor:#004047;\nfont-size:32px;\n}\nbody .av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .special-heading-inner-border{\nborder-color:#004047;\n}\n.av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mb6o9pg7-1c4efbdfce3843b4033a6d410ade065d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  el_before_av_heading  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Twin Transition &#8211; doubly successful<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>More EBIT &amp; growth through AI and sustainability in industrial SMEs<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11\">\n#top .av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11{\npadding-bottom:10px;\ncolor:#004047;\nfont-size:18px;\n}\nbody .av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .av-special-heading-tag{\nfont-size:18px;\n}\n.av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .special-heading-inner-border{\nborder-color:#004047;\n}\n.av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mb6o9zx3-e0c22b93581994b868254f5636a0fb11 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-8  el_after_av_heading  el_before_av_textblock  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >A blog post by Adconia GmbH <span class='special_amp'>&amp;<\/span> Adconterra GmbH<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>www.adconia.de | www.adconterra.de<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6o5jkk-f33b9b7d0e43486ebcd0755a72cf918b\">\n#top .av_textblock_section.av-mb6o5jkk-f33b9b7d0e43486ebcd0755a72cf918b .avia_textblock{\nfont-size:16px;\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-mb6o5jkk-f33b9b7d0e43486ebcd0755a72cf918b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ol>\n<li><strong>Why now? &#8211; Margins under pressure, opportunities just around the corner<\/strong><\/li>\n<\/ol>\n<p>Exploding energy and commodity prices, volatile sales markets and stricter reporting requirements (CSRD, supply chain management, CBAM) are putting direct pressure on the EBIT margin of many larger SMEs. At the same time, artificial intelligence (AI), advanced analytics and automation are opening up enormous efficiency and sales potential. Addressing both in an integrated manner increases profitability AND resilience &#8211; that is the core of the twin transition. The European Commission has been consistently linking the green and digital agendas since 2022 in order to leverage synergies and secure Europe&#8217;s competitiveness.<\/p>\n<ol start=\"2\">\n<li><strong>What does Twin Transition mean? &#8211; Our definition<\/strong><\/li>\n<\/ol>\n<p><strong>Twin Transition<\/strong> describes the strategic linking of <strong>digital transformation<\/strong> &#8211; in particular AI, data and process automation &#8211; <strong>with sustainable value creation<\/strong> in order to simultaneously reduce <strong>costs<\/strong>, <strong>emissions and risks<\/strong> and tap into <strong>new revenue and EBIT potential<\/strong>.<\/p>\n<p>Utilising available technological support is an essential part of sustainable change. This makes the green transformation faster, more efficient and more targeted &#8211; because every second counts.<\/p>\n<p>For <strong>Adconia<\/strong> (focus: cost reduction, process optimisation, digital excellence) and <strong>Adconterra<\/strong> (focus: sustainability strategy, ESG reporting &amp; decarbonisation), this means that we are orchestrating both transformation paths into <strong>one<\/strong> results-oriented roadmap with clear EBIT and cash impact targets.<\/p>\n<ol start=\"3\">\n<li><strong>Opportunities &amp; pitfalls &#8211; what studies show<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>Up to 30 % energy and material cost savings <\/strong>through data-supported process optimisation.<\/li>\n<li><strong>+10 &#8211; 15 % sales growth <\/strong>for companies that actively use sustainability data in product and service innovations.<\/li>\n<li>Unplanned digitalisation projects can <strong>worsen<\/strong> the carbon footprint (rebound effects) and drive up costs.<\/li>\n<\/ul>\n<p><strong>Conclusion:<\/strong> Without an integrated <strong>twin transition<\/strong> programme, value creation potential remains untapped, <strong>EBIT<\/strong> dwindles and <strong>compliance risks<\/strong> increase.<\/p>\n<ol start=\"4\">\n<li><strong>The 3-phase approach of Adconia &amp; Adconterra<\/strong><\/li>\n<\/ol>\n<table width=\"610\">\n<tbody>\n<tr>\n<td width=\"116\"><strong>Phase<\/strong><\/td>\n<td width=\"102\"><strong>Target image<\/strong><\/td>\n<td width=\"159\"><strong>Typical questions<\/strong><\/td>\n<td width=\"224\"><strong>Our offer<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"116\"><strong>1. Create transparency<\/strong><\/td>\n<td width=\"102\"><em>Cost\u2011, Carbon\u2011 &amp; Cash\u2011Baseline<\/em><\/td>\n<td width=\"159\"><em>Where exactly are we losing margin, cash and CO\u2082 budget?<\/em><\/td>\n<td width=\"224\"><strong>Digital Cost &amp; Carbon Quick\u00a0Scan, <\/strong>Process\u202fMining &amp; Data Readiness Assessment<\/td>\n<\/tr>\n<tr>\n<td width=\"116\"><strong>2. Optimise &amp; automate<\/strong><\/td>\n<td width=\"102\"><em>Digital Lean &amp; Green<\/em><\/td>\n<td width=\"159\"><em>How do we leverage short-term EBIT effects without a rebound?<\/em><\/td>\n<td width=\"224\">AI-supported process automation Supply chain transparency (Scope 3), AI Co Pilot for purchasing &amp; scheduling<\/td>\n<\/tr>\n<tr>\n<td width=\"116\"><strong>3. Innovate &amp; transform<\/strong><\/td>\n<td width=\"102\"><em>Circular Value\u00a0Chain<\/em><\/td>\n<td width=\"159\"><em>What new, high-margin business models are emerging?<\/em><\/td>\n<td width=\"224\">Innovation Labs (Produkt als Dienstleistung), Eco Design &amp; Lebenszyklus-Simulation, Nachhaltigkeit als Dienstleistung<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"5\">\n<li><strong>Practical example (anonymised machine manufacturer)<\/strong><\/li>\n<\/ol>\n<p><strong>Initial situation:<\/strong> 2,400 employees, energy-intensive production, EBIT margin 7%, CSRD mandatory from 2025.<br \/>\n<strong>Measures:<\/strong><\/p>\n<ol>\n<li>Process mining identified 18 % hidden waiting and transport times.<\/li>\n<li>2nd AI-based route optimisation reduced internal logistics routes by 12.<\/li>\n<li>Waste heat recovery and real-time CO\u2082 dashboard reduced gas consumption by 21 %.<\/li>\n<li>4 Adconterra ESG Reporting Suite automated data collection for CSRD.<\/li>\n<\/ol>\n<p><strong>Result:<\/strong> Total costs -8.7 %, <strong>EBIT Marge +2,3 PP<\/strong>, CO\u2082eq -25 %, ROI &lt; 18 months.<\/p>\n<ol start=\"6\">\n<li><strong>How to get off to a structured start &#8211; your twin transition kick-off in 6 steps<\/strong><\/li>\n<\/ol>\n<ol>\n<li><strong>Define vision &amp; result targets<\/strong> (Top\u2011Management\u2011Workshop)<\/li>\n<li><strong>Collect costs, cash &amp; emissions baseline <\/strong>(Quick\u00a0Scan)<\/li>\n<li><strong>Prioritise digital green use cases <\/strong>(Impact\u2011\/Feasibility\u2011Matrix)<\/li>\n<li><strong>Align roadmap &amp; governance with EBIT targets <\/strong>(Steering\u202fCommittee + KPI\u2011Cockpit)<\/li>\n<li><strong>I<\/strong><strong>mplement pilot projects with defined EBIT leverage<\/strong> (4\u202f\u2013\u202f6\u202fmonths, agile sprints)<\/li>\n<li><strong>Scaling &amp; anchoring<\/strong> (Change program + Capability\u202fBuild)<\/li>\n<\/ol>\n<ol start=\"7\">\n<li><strong>Our added value for larger SMEs<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>Direct EBIT leverage:<\/strong> We quantify each measure in \u20ac impact and payback.<\/li>\n<li><strong>+20 years of project experience <\/strong>in Purchasing, Supply Chain, Digitalisation and Sustainability.<\/li>\n<li><strong>End\u2011to\u2011End\u2011Expertise:<\/strong> From strategy to implementation, from data to change.<\/li>\n<li><strong>Scalable Managed Services:<\/strong> Sustainability, compliance &amp; reporting from a single source.<\/li>\n<li><strong>&#8211; AI toolbox:<\/strong> Process\u202fMining, Predictive\u202fAnalytics, GenAI\u2011Co\u2011Pilots.<\/li>\n<\/ul>\n<ol start=\"8\">\n<li><strong>Further links<\/strong><\/li>\n<\/ol>\n<ul>\n<li><a href=\"https:\/\/www.adconia.de\">Adconia\u00a0|\u00a0Digitale Exzellenz &amp; Kostenmanagement<\/a><\/li>\n<li><a href=\"https:\/\/www.adconterra.de\">Adconterra\u00a0|\u00a0Nachhaltigkeit als Managed\u00a0Service<\/a><\/li>\n<li>EU study \u201eDigital &amp; Green Twin Transitions\u201c (JRC\u00a02024) (<a href=\"https:\/\/publications.jrc.ec.europa.eu\/repository\/handle\/JRC140036?utm_source=chatgpt.com\">publications.jrc.ec.europa.eu<\/a>)<\/li>\n<li>UOC analyse to Twin Transition (2024) (<a href=\"https:\/\/www.uoc.edu\/en\/news\/2024\/twin-green-and-digital-transition-is-putting-environmental-problems-on-the-back?utm_source=chatgpt.com\">uoc.edu<\/a>)<\/li>\n<\/ul>\n<p><strong>Contact<\/strong><\/p>\n<p><strong>Adconia GmbH<\/strong>\u00a0|\u00a0Essener\u00a0Str.\u00a05\u00a0|\u00a046047\u00a0Oberhausen<br \/>\nTelefon\u00a0+49\u00a0(0)208\u00a074010481\u00a0|\u00a0info@adconia.de<\/p>\n<p><em>Ready to get your Twin Transition off to a flying start? &#8211; Get in touch with us<\/em>.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":11029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1,48],"tags":[],"class_list":["post-11026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twin Transition - doubly successful<\/title>\n<meta name=\"description\" content=\"Twin Transition - doubly successful: more EBIT &amp; growth through AI and sustainability in industrial SMEs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adconia.de\/en\/blog\/2025\/05\/27\/twin-transition-doubly-successful\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twin Transition - doubly successful\" \/>\n<meta property=\"og:description\" content=\"Twin Transition - doubly successful: more EBIT &amp; 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